Friday, June 30, 2017

This Is Family Yoga When You Have A Toddler

Families who yoga together, areweright? Ah, the family unit. And trying to practice yoga with a toddler hanging around your neck. Or your leg. Or your back. This adorable family yoga video from DC-based photographer Eric Ellis sums up in less than a minute what it’s like to (try to) squeeze in some yoga with […]


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Climbing to the mountaintop to tell her message

  By AMERICAN HEART ASSOCIATION NEWS Kelly Perkins received a new heart in 1995 and could have settled into a quiet life, relishing her renewed health and extra years without a lot of excitement. But that was never the plan for her, or her husband Craig. “We wanted to do […]

The post Climbing to the mountaintop to tell her message appeared first on News on Heart.org.



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(4) TESTERS WANTED: KBS Graphite Tour Prototype Hybrid Shafts

When golfers get custom fit, it's usually the driver and irons that get all the love. We'll try an endless array of high-end driver and iron shafts to find golfing Nirvana: ideal launch, spin, carry, dispersion and distance.

And by the time you've dialed all that in, you're too tired to even think about hybrid shafts. More often than not, you wind up with either the OEM's stock offering or a shaft that matches whatever went into your driver or fairway wood.

Well, the guy who has designed the fastest growing hybrid shaft on Tour doesn't think that's right.

KBS Hybrid 2

TESTERS WANTED!

There's no doubting Kim Braly's bona fides when it comes to golf shafts. Braly's KBS steel shafts are among the most popular on Tour and among fitters and OEM's. And now Braly and KBS are introducing the company's first graphite shaft, the KBS TOUR Graphite Hybrid Prototype.

As the name suggests, it's a hybrid-specific shaft. "Our competitors are used to making wood shafts," says Braly. "And they view (the hybrid) as a wood. We wanted to develop a shaft that would react exactly the way our iron shafts would."

KBS says the TOUR Prototype has that signature KBS feel and creates a seamless transition from your irons to your hybrids. That, of course, is what they say. At MyGolfSpy, we're more interested in what you say. And we need 4 of you to try these shafts out and have your say.

(Please note this review opportunity is for shafts only - you'll be responsible for grip and installation)

kbs specs

HOW TO APPLY:

As you know, MyGolfSpy takes its product testing very seriously. All of our reader reviews are published in our Community Forum (click here to check them out). We expect a lot from our reviewers – writing a thorough, detailed and honest review is a full two-month commitment, requiring extensive range and on-course work as well as participation in the Forum itself to answer questions and discuss product performance with other golfers.

That means to be a potential reviewer you must be a registered member of the MyGolfSpy Community Forum, where you’ll find thousands of like-minded golfers from all over the world anxious to talk about golf equipment.

To apply to test, review and keep a set of 2 KBS TOUR Graphite Hybrid Prototype Shafts, here's what you have to do:

- First, if you haven't already, please sign up for the MyGolfSpy Community Forum (click here to register).

- Second, apply ONLY in the KBS TOUR Graphite Hybrid Prototype Shaft Application Thread in the MyGolfSpy Community Forum (click here).

KBS Tour Hybrid Prototype shaft -5-0435

We'll announce our testers in the Community Forum thread next week.



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Thursday, June 29, 2017

Did You Get Screwed in Business

This is a true story. I was there. The details are possibly not exact, and the quotes are paraphrased, but the essentials are true.  A startup founder was pitching to 22 local investors. The group had asked him to pitch because we liked his summary materials. He was local to us and had an interesting product. But he got screwed. I got screwed

This is what happened

  • Two minutes into the pitch, he said he had been screwed by a partner in a previous venture.
  • Ten minutes into the pitch, he said that he had been screwed by attorneys in a previous business deal.
  • Fifteen minutes into the pitch, he said he’d been screwed by an employee he had to fire.

Normally, after every pitch, after the founder has left and we’re alone, the group takes time to discuss what we saw and heard. In this case, the room was quiet for a few seconds. Then one of us said:

“One thing we know for sure … if we invest in that guy, he’ll be blaming us for it later.”

Everybody laughed.

He didn’t get the investment from us. Do you know why not?

This is what reminded me

This morning I saw this question in Quora, the world’s best question and answer site.

Every time I’ve gone into business, I’ve gotten screwed badly, either by partners or by customers. How do I avoid this the next time around?”

I’m answering here first.

The post Did You Get Screwed in Business appeared first on Planning, Startups, Stories.



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Do You Believe the Legendary Startup Failure Statistics. I Don’t.

This recent piece on startup failure statistics caught me eye on Twitter first, and I followed the links to discover Startups: Conventional Wisdom Says 90% Fail. Data Says Otherwise. | Fortune.com. Here’s a direct quote from author Erin Griffith:

“I recently found myself carelessly repeating a statistic that I’d heard dozens of times in private conversations and on public stages: ‘Nine out of 10 startups fail.’ The problem? It’s not true. Cambridge Associates, a global investment firm based in Boston, tracked the performance of venture investments in 27,259 startups between 1990 and 2010. Its research reveals that the real percentage of venture-backed startups that fail—as defined by companies that provide a 1X return or less to investors—has not risen above 60% since 2001. Even amid the dotcom bust of 2000, the failure rate topped out at 79%.”

I was happy to see this because I’ve agreed, including here and here on this blog and also here in the bplans.com articles, that failure statistics are bogus. Overblown. Exaggerated. And taken for granted.

What drives the startup failure statistics myth

I’m not so sure about Erin’s explanation of why that occurs. She says, in the paragraph explaining the one above:

Yet the denizens of Startup Land continue to cite the 90% figure because it serves a purpose. It comforts failed startup founders who burned through their investors’ money, laid off staff, and shut down their companies. It supports the startup world’s celebration of failure. “Sure, you failed, but that’s the norm,” the thinking goes. “The odds were against you.”

I don’t buy Erin’s explanation there. She’s too kind. I think the 90% myth is driven by bogus would-be experts who clutter the web and even business publications spouting worn-out startup clichés to bolster their alleged expertise. I think it’s a side effect of our everybody-is-a-publisher society. People can get attention with certainty untempered by experience. I did a rant on that subject here, not that long ago: Bogus experts give bad startup advice.

An important clarification

Although it doesn’t quite support my point, I can’t leave the subject without pointing out that the data we’re looking at there is not for all startups. It’s just about venture-backed startups, which are the cream of the crop. Of course they do better than the average startup. They are the ones that get through the investment filter process.

And this also shows that so much of what we value in information depends on the definitions. What’s a startup? To me it’s a new business of any kind. To many other experts, the term startup applies only to high-growth new businesses suitable for outside investment. So we have to look, with any of these studies, on what they are really studying. All businesses, or just high-end tech businesses?

And then, before we leave the subject, there’s the obvious thought that not all businesses, startups, small business, or whatever, are equal. When you start your own business, if you do, your odds are not the same odds as everybody else who starts a business. Your odds depend on what you’re trying to do, how well you do it, how well you plan and manage, and what resources you bring with you.

Last thought: I can guarantee you that your odds of failure go way down when you run your business with good planning process. Start with a lean plan and review and revise it regularly.

 

 

The post Do You Believe the Legendary Startup Failure Statistics. I Don’t. appeared first on Planning, Startups, Stories.



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FDA, health groups call for better strategies to test heart drugs in kids

By AMERICAN HEART ASSOCIATION NEWS The Food and Drug Administration and three major health organizations are calling for a shakeup in how drugs are developed and tested in children with heart disease and other conditions. In a health policy statement issued Thursday, the groups said drug trials must be flexible […]

The post FDA, health groups call for better strategies to test heart drugs in kids appeared first on News on Heart.org.



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After dropping 250 pounds, musician to host cooking show

By AMERICAN HEART ASSOCIATION NEWS Papa Joe Aviance eats healthy, walks and hopes to run a marathon one day. You’d never guess that just seven years ago he hated exercise and was more than twice the size he is today. Papa Joe, now in his 40s, struggled with his weight […]

The post After dropping 250 pounds, musician to host cooking show appeared first on News on Heart.org.



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The Best Golf Sunglasses for 2017

Wednesday, June 28, 2017

3 Tips for Keeping Your Carpet Looking New

Having new carpet installed can almost make you want to avoid stepping on it in hopes of keeping its pristine look. Use the following tips so you won’t have to worry about your carpet looking old soon.

Image Source: Flickr

Regular Care

Frequent vacuuming will help keep soil and debris from becoming embedded in carpet. Soil can pit and scratch carpet fibers, so regular vacuuming helps maintain that new look. High traffic areas should be vacuumed two to five times weekly. Light traffic areas may require twice weekly vacuuming, but don’t forget to go over non-traffic areas like corners once a week to keep dust from building up.

Use a vacuum with adjustable brushes that will suit the type of carpet and the area you are cleaning. Use a crevice tool to get into corners and a beater brush attachment when working on stairs. Regular vacuuming not only picks up dust, dirt and surface fragments on your carpet but will fluff up the fibers to counteract daily wear. Choose a vacuum setting to match the height of the carpet so it will clean efficiently without damaging fibers. Let your strokes overlap so you cover the entire carpet. Use the angled nozzle attachment to clean along baseboards where dust settles. Replace the vacuum bag or empty the canister when it is 2/3 full so your machine works safely and more efficiently, and periodically check the hoses and attachments for obstructions that might impair their function. You want to get the most clean with the smallest effort! Source: SheKnows

Use Rugs in High-Traffic Areas

You can protect carpet in high-traffic areas with rugs. Look for rugs that are tough and will be able to stand up to some wear and tear, but that are affordable, so that if they do start to show some wear you will still feel like you got your money’s worth for them.

Another benefit to using this approach is that rugs can be easier to clean than carpets. You can shake them out when they get dirty and take them to be professionally cleaned as needed. Source: HSS

Avoid Using Carpet Powder Products

Carpet powders are a popular way to eliminate odor in your carpet. However, they can leave traces of powder residue in the carpet, especially if you overuse them. You may not see this residue until the next time you have your carpet steam cleaned or shampooed. Then, you’ll see a white, sometimes sticky film on top of your carpet. If you absolutely must use carpet powder, use it sparingly. Source: AngiesList

For more information, feel free to call us today!

The post 3 Tips for Keeping Your Carpet Looking New appeared first on Curlys Carpet Repair.



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Affordable Care Act linked to fewer cardiac arrests

By AMERICAN HEART ASSOCIATION NEWS Fewer cardiac arrests in Portland and the surrounding county may be the result of the Affordable Care Act, new research suggests. In a study of emergency medical services in an urban Oregon county before and after the Affordable Care Act, researchers found the incidence of cardiac […]

The post Affordable Care Act linked to fewer cardiac arrests appeared first on News on Heart.org.



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Incoming AHA chairman focuses on innovation, precision medicine

By AMERICAN HEART ASSOCIATION NEWS In philanthropy, as in business, James Postl is used to coming out on top. Coming out on top is a big assignment in his newest role as the American Heart Association’s chairman, but Postl is ready to do his part in fight against heart disease […]

The post Incoming AHA chairman focuses on innovation, precision medicine appeared first on News on Heart.org.



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{VIDEO} The Golf Shop – Spider Tour Putters

The guys from Fried Eggs Golf present:



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Tested: Alphard Golf eWheels Electric Push Cart Kit

Stop Pushing Your Push Cart

Push carts make playing golf easier on the body. Though some golfers negatively view push carts with a strange golf-must-be-as-hard-as-possible stigma, my body will attest to the joy that comes from moving the golf bag from my shoulders and onto the cart. For many golfers, myself included, less body strain leads to playing more golf, and usually lower scores.

Alphard Golf has recently launched a new Kickstarter campaign featuring a product that will make pushing your cart even easier. How much easier? How about not-having-to-push easier? Alphard Golf’s eWheels allows you to change your existing push cart into a remote controlled, electric “no-push” cart.

The eWheels unit installs in place of the rear wheels on your existing push cart. That means that in just a couple of minutes, with a couple of tools, your existing push cart can be transformed into a power cart.

Specs: Alphard Golf eWheels

  • Weight: 23 pounds
  • Unit Size: 11” (wheel) x 25”-33” (expanded)
  • Motor: Brushless hub 130W (x2)
  • Control Range: 50 Yards
  • Top Speed: 5 mph
  • Battery: 36V 4.4Ah Lithium Ion
  • Battery Life: 27 holes
  • Slope Stability: 30°
  • Price: $449 on Kickstarter (will eventually retail for $599)
  • Kickstarter Price with Clicgear Rovic RV1S cart: $499

Closer Look: eWheels Cart Conversion

eWheels - 1

Lots of products advertise that they are simple and quick to build. Such is not always the case though. I’m looking at you “quick and simple” IKEA dresser. Thankfully, assembling the eWheels is actually super simple. For the Clicgear 3.5+ that I converted, it was a wrench, a Phillips screwdriver, and about fifteen minutes, maybe less.

Alphard eWheels - 1

Each wheel mount on the Clicgear is attached by two bolts. You remove those bolts and mount the eWheels axle clamps in the same holes on the cart frame. With that, you are finished with the cart modifications.

Alphard eWheels - 1

Alphard eWheels - 2

Cart models with rear brakes will take a bit more manipulation to deal with the brake system, but it will still likely be a quick adjustment. Once the brackets are on, you are just two lever presses away from mounting and remote rolling.

If you don’t have the same cart as me, don’t panic just yet. There are a bunch of carts compatible with eWheels. You just need the right brackets. Check this list out and see if your cart is supported.

ewheel Models

eWheels Performance Analysis

Transport and Parking Lot Performance

Alphard eWheels - 3

Getting the eWheels unit to the course is very easy. With the axles retracted, it’s only 25” long, and its attached handle makes moving its 23-pound mass around a snap. I can easily fit the eWheels unit, my Clicgear 3.5+, and my bag into my trunk. Remember, you removed the back wheels from your cart, making your push cart smaller, and lighter as well.

At the course, getting play ready is nothing more complicated than unfolding your push cart as usual, extending the axles on the eWheels, and then attaching the cart brackets to the axle. Of all of the design elements of the eWheels, this is the one that is most impressive. It is easy, easy, easy to get set up. This is so critical for continued use. Golf is frustrating enough without adding to that frustration before the round in the parking lot. The only other pre-round thing you need to do is to make sure that your unit is charged, and that you put AAA batteries in the remote before going to the course.

eWheels on The Turf

Alphard eWheels - 1 (1)

No matter how easy the unit is to assemble and transport, what is truly important is how the eWheels works on the course. I’ve taken my experiences with the unit and broken them down into the most relevant areas.

Cart Speed and Remote Controllability

eWheels - 5

The eWheels unit provoked many a question from onlookers, but the one I heard a lot was “How fast does it go?” I love this question, because I had it too initially, and because it’s a ridiculous question.

The eWheels unit has a range of speed settings, from slow to fast as you may expect. Changing speed requires a just simple click on the remote. My initial take on the 5 mph top speed was, “that’s kind of slow,” then I realized that the cart was steadily rolling away from me as I walked behind it. If it moves faster than I do, the top speed is likely sufficient. It’s for golf, not drag racing.

The spec sheet lists the remote range at 50 yards, but I would say that the range is longer. I bet Alphard scores this on the low side, just so they can be sure that the remote works every time. If you think about it, this is a huge thing to know for the cart. If the cart gets out of the remote’s range, and heads for the water hazard, you are likely looking at wet gear. During testing, I never once lost contact between the remote and the unit, nor did I experience any noticeable lag in response to commands. The eWheels unit stops immediately when told to do so.

eWheels - 1 (1)

Turning radius for the unit is a function of speed, and cart load. Speed-wise, the slower the cart is moving, the better it turns. It can rotate in place, but your top speed turns will be more slow sweepers. What I learned to do was to slow the unit down a click if I need more precise navigation.

Turning performance is also definitely affected by how you load your bag and cart with stuff. At one point, the unit was turning very slowly; then I realized that I had a 40oz water bottle in the bottom of my bag, thus adding weight to the front wheel and making it more difficult to slide laterally. In a fixed wheel cart, like my Clicgear 3.5+, the front wheel just slides side to side, with the rear wheels (and motors) controlling the turn. Moving the bottle to the console net immediately improved the turning of the unit, by decreasing the load on the front wheel. But be careful there too, as adding too much weight to the top can make the cart more prone to tipping back on slopes and while reversing. Balance is key, grasshopper.

Once the unit is turned on, the motors and brakes engage, and it will no longer freewheel. That means you can’t just push it. In the parking lot, I solved this problem by keeping the unit off, and freewheeling, until I got it to the first tee. The added weight makes it a bit more work to push like this, but less so than I expected.

On the course though, turning it off each time to make tight navigations would be annoying, and thankfully I figured out a fix. If you need to maneuver the cart in tight spaces, just turn it on at low speed and push it as you would normally. Now the wheels will respond nicely to your steering motions on the handle. I’d love the version 2.0 remote to have a dedicated freewheel button, but my powered-assist workaround works well too.

Battery Life

eWheels - 4

Alphard lists the battery life at 27 holes. I have not tried to grab that extra nine holes yet, but it has no problem with finishing 18. The five light battery indicator counts down the charge for you, with the lights flickering, then extinguishing as the charge depletes. I have always had at least one light on when finishing a round, so I know that there are more holes in there, but I’m not sure if it's enough for 9 more.

Like any other powered thing, how you use it will affect battery life. Hill climbing will use more juice than flat travels and watch those slopes. If it’s too steep, it can cause the cart to topple backward. On steep climbs, the motor gives enough power to climb, but my hands are on it to make sure it remains upright.

One huge thing to remember is that you will need to charge the unit before you go to play. I can see this becoming part of my pre-golf ritual, but I can also see myself forgetting to plug it in the night before. Maybe Alphard can sell a motorless axle and wheels combo as an accessory for the times when we forget to charge it. It would be nice to easily just clip the cart onto a non-powered axle in this situation, or if you are playing 36 holes that day and don’t have time for a recharge in between.

Other Notes and Observations

Alphard eWheels - 5

Much like transitioning from carrying your bag to pushing it changes how you play the game, adding a motor to your cart changes playing perspective as well. For the first few holes, I walked behind the eWheels cart, following its path as per usual push cart protocols. Later, it dawned on me that this connected following was not required. It was 105°F here in NorCal that day, and I wanted to hide in the shade as much as possible. I use an umbrella to hide from the sun as I push and quickly realized that was not really going to work as the umbrella attached to the cart rolled away. So much for the portable shade...

In a flash of brilliance, I realized that I could now separate from the cart and walk in the shade of the course’s trees, sending the cart by its lonesome down the sunny fairway. We were no longer connected by touch, and needn’t be connected by position on the course either. I could easily send my clubs to the ball from the comfort of the trees, without the added effort of actually pushing them, or the sun exposure. Like I said before, using a remote cart, like the eWheels, changes the golf experience.

Don’t completely lose focus as you wander in the trees though. You must remain mindful of steering the cart, but you are now free to walk the course unencumbered. Want to feel like a tour pro walking down the middle of the 18th while someone else carries your gear? Either get a caddy or a remote control cart.

Deals to be had, but the Kickstarter Campaign is Ending Soon

Alphard eWheels - 6

The eventual retail pricing on the Alphard Golf eWheels unit will be $599. If you compare the unit to some of the other remote carts out there, it makes for very competitive pricing when you start comparing cart features. If you act now, you can get it for less on Kickstarter presale. They have already reached the funding goal, so this one is going to deliver the products. There are a few units left at $429, and more at $449.

ewheel pricing

Yes, you do also need to factor in the cost of a push cart if you don’t have on already, but for $499, you can get the package that includes a Clicgear Rovic RV1S cart, giving you everything you need to get rolling remotely on the course.

If you want to be one of the first to have the eWheels, you’ll need to head to Kickstarter soon though as their campaign is ending in a few days.

Let Us Know

Would you interested in adding electric wheels to your push cart, or are you content with what you have?



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4 Strategic Tools Service Businesses Can Borrow From Their Retail Counterparts

Receptionist of beauty salon with smartphoneOver the past decade, ecommerce has enjoyed explosive growth. Retailers everywhere, large and small, have their pick from a range of tools to create an online shopping presence that attracts customers and increases revenue.

But for today’s hair salons, spas, car repair shops, and other service- or appointment-based businesses, the technology needed to enhance the customer experience requires a slightly different set of features.

The good news: Much of the technology designed for retail has finally caught up with the service industry, ushering in a new category of tools that can free up much needed time for business owners.

Here are four ways that service merchants can adapt the ecommerce model to fit their specific needs:

1. Integrate data to deliver a personalized customer experience

When we shop online, retailers track our browsing history and preferences to serve up personalized recommendations based on what we’ve browsed, clicked on, and bought in the past. Then, they can automatically load up prior payment details for quick and easy checkout.

Why should booking an appointment for a blowout or oil change be any different? Service-based businesses can keep pace by using online tools that harness customer information like past purchases, preferences, and payment information. Using personalized data to guide all aspects of customer outreach and interaction improves customer experience, which in turn helps grow revenue.

Examples might include “remembering” a customer’s favorite stylist when they go online to book an appointment, putting their most recent services purchased at the top of the page for quick selection, or making recommendations for relevant products or services.

This treasure trove of customer insights also makes way for a new era of marketing and promotions to further enhance the customer experience by offering customers products and services that they actually want and need. We’re well beyond the one-size-fits-all approach that mass email blasts and coupons bring to the table.

Data can add a smart layer to a vendor’s communications with its customers, making it possible to send personalized offers to the right people, at the right time. Picture a spa that can push out an email to a specific customer when their favorite therapist becomes available at their most requested day and time. That personalization can go a long way in filling empty appointments—driving revenues while simultaneously boosting customer loyalty. It’s truly a win-win.

2. Use positive reviews to your advantage

Checking out online reviews of businesses has become commonplace. From logging onto a crowd-sourced review site or a company’s website to find feedback about clothing or electronics, or leaving reviews for other customers to reference when making a purchase decision—everyone is turning to reviews. In fact, only five percent of consumers say they’ve never looked up a local business’ online review. For local businesses, this feedback can make or break the foot traffic that comes through the door.

Yelp, Angie’s List, and similar sites have been helping consumers identify the best local services for their needs for many years, so service-based businesses may actually be a bit ahead in this category. They also have the added edge of being able to ensure a smooth customer experience in-person.

Where they can learn from the ecommerce approach is using those reviews to their advantage by proactively collecting and promoting them. Business management tools can automate the process of incentivizing and managing customer referrals to more quickly turn existing customers into loyal ambassadors. Even the ability to proudly display positive reviews on a business’s website can now be achieved with a simple widget to more easily attract new and return business.

But what about the negative news? It’s critical for businesses to pay attention to less-than-stellar feedback captured from customers. Business management and customer engagement software can help catch these comments early, giving the business the opportunity to proactively address issues immediately after customers post negative reviews online.

3. Reward loyal customers

Online shoppers know that loyalty is rewarded, often in the form of special discounts, points that can be put toward purchases, and more. What ecommerce providers understand, and service-based businesses can learn, is that a rewards program is more than just creating happy customers—it’s also a cost-savvy marketing tool.

For example, LunchboxWax Salon, a premier salon dedicated entirely to waxing, keeps customers coming back with a points program that offers cash discounts on products. For every 100 points earned, customers receive a $1 discount, without the hassle of having to enroll in a special program or keep track of points.

Studies show that it costs a business five times as much to attract a new customer than to keep an existing one. All businesses should prioritize retention over acquisition. Engaging consumers through a loyalty program is an effective marketing channel that keeps them happy and coming back for more.

Consumers have countless options. Now more than ever, they need a reason to consolidate their purchases with a particular business instead of buying items from various sources. A loyalty program, paired with excellent service from technicians they know and trust, can tip the scales. Or perhaps offering a special package or membership program that provides a discount in exchange for purchasing a series of ongoing services will help “lock in” future revenues.

The concept of receiving extra value for everyday purchases can also counteract consumers’ obsession with discounts and coupons that often leads them elsewhere. New tools can support and automate the process of reminding customers about their preferred services and deliver unique discount codes customized to their purchase history to lure them back again.

4. Create an optimized online presence

Consumers can shop on Amazon at all hours of the night—shouldn’t they be able to shop for their next hair appointment or oil change the same way? Nearly 40 percent of appointment bookings happen after hours, and many who are booking appoints during the day also prefer to avoid having to make a call.

Adding online scheduling capabilities can be a tremendous advantage because they make it possible to capture appointments at any time of day. The simple addition of a “book now” button on the home page can have a major impact on revenue. In fact, by implementing this easy feature, Shen Tao Studio in New York City saw a 109 percent increase in monthly bookings, which resulted in a 250 percent increase in monthly revenue.

According to ADP historical data, 91 percent of new jobs added within the small business sector over the last two years were in the services industry, at non-franchise businesses like salons, spas, and auto repair shops. With this much growth in store, it’s time for service businesses to step up their game.

With a few tweaks to the tried-and-true tools that have been working for ecommerce for years, they can deliver a seamless, technology-driven experience that drives revenue and keeps customers coming back for more.



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